© 2023 by CSOAA. Proudly created with Wix.com

Recent News​

October 3, 2016

Gov. Jerry Brown, in 14th year as governor, hits a new high in vetoes

In his 14th year as governor, Brown appeared to be a little more impatient with legislators. This year, he vetoed a higher proportion of measures they sent to his desk, 159 of 1,059, or 15.01 percent, than he had rejected in any of his previous 13 years in the governorship...Brown’s vetoes this year included one of the five bills named by the California Chamber of Commerce as “job killers” that survived the legislative session.

 

 

August 19, 2014

Out of Home Advertising Up 0.8% in Second Quarter 2014

OOH advertising revenue rose 0.8 percent in the second quarter of 2014 compared to the previous year, accounting for $2.17 billion, based on figures released by OAAA. The revenue increase marks the industry’s 17th consecutive quarter of growth, and OOH outperformed all media other than television and internet, according to Kantar Media.

 

 

June 25, 2014

OOH! 3 Digital Out-Of-Home Trends For 2014
The digital out-of-home (DOOH) industry has experienced tremendous growth–to the tune of 19 percent

year-over-year, according to PQ Media, which pegs the market at $8.3 billion as of 2012. Technology has played a necessary role in fueling this growth, and continued innovation will accelerate it moving forward. 

June 11, 2014

A look at OOH by the numbers - Here they are: Answers to all your burning questions and more
Here’s a comprehensive breakdown of U.S. out of home advertising, including the number of billboards, digital billboards, street furniture, ad spending and a slew of other facts media buyers and planners may be interested to learn.